Target Market
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HelpSTAR is aimed at the mid market. The majority of our clients
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support between 100 and 10,000 employees
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have between 10 to 100 support reps
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are mid-size corporations, or divisions of large enterprises

Our clients aim to manage and optimize their problem resolution processes, rather than merely tracking equipment and logging problems. Thus they require more sophistication than is offered by lower-end solutions.
At the same time they cannot afford to spend months and hundreds of thousands of dollars in consulting fees to implement their help desk. Many of our clients find that 'enterprise solutions' are an overkill for their requirements.
HelpSTAR positions itself as the ‘baby bear’ (…just right!) of help desk software: Not too complicated and costly… yet still providing sophisticated functionality.
The success of HelpSTAR in striking this balance is evidenced by McGraw-Hill's selection of the software for inclusion with a textbook for teaching a one-semester college course. HelpSTAR is sophisticated enough to teach best practices methodology, and has a sufficiently short ramp-up time so that
it does not take a major portion of the course just to install, set up, and learn the software.
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